Introduction
What EzFlow is and the building blocks it gives you.
EzFlow is a workflow automation platform. You build automations — called Workflows — by wiring trigger and action nodes together on a visual canvas. EzFlow executes those Workflows across email, SMS, WhatsApp, and HTTP channels on your behalf.
What you can build
- Automated messaging sequences — send emails, SMS, and WhatsApp messages in response to HTTP webhooks, scheduled timers, or form submissions.
- Kanban Pipelines — manage contacts and deals on a drag-and-drop board that Workflows can update automatically.
- Data capture with Forms — publish forms with a hosted URL; every submission can trigger any Workflow.
- Marketing broadcasts — maintain contact lists and segments, then run email or WhatsApp campaigns to one-to-many audiences.
- Reusable Templates — define HTML email, PDF, SMS, and WhatsApp message templates with variable injection and reference them from any Workflow.
- Structured Databases — create tables and read or write records directly from within a Workflow.
Building blocks
Workflows
The node-and-edge automation graph you build on the visual canvas. Every automation is a Workflow.
Nodes
The individual steps inside a Workflow — triggers start a run; action nodes do the work.
Triggers
The entry point of every Workflow: HTTP webhooks, cron schedules, form submissions, and more.
Chatflows
Visual conversation graphs for WhatsApp chatbots, built and managed separately from Workflows.
Pipelines
Kanban boards for leads, deals, or tasks — readable and writable from inside a Workflow.
Forms
Drag-and-drop form builder with a hosted public URL; form submissions can trigger Workflows.
Marketing
Contacts, lists, segments, suppression, and broadcast campaigns for email and WhatsApp.
Templates
Reusable message templates — HTML email, PDF, SMS, and WhatsApp — with variable injection.
Databases
Structured tables you can query and write from any Workflow node.